The normals quality is really fantastic, too. They're full 3D normals, not the junk you get from the Nvidia filter, or even using Crazybump to convert heightmaps (not that CB is junk by any means!).
In a few minutes I threw this together in Photoshop, whereas it would have taken at least 15 minutes to model it in Max, set it up for baking and rendering the maps.
It won't replace modeling or baking by any means, but it's an awesome supplemental tool.