created Re: Watermarking
on 08-31-2007 01:00 PM
[ QUOTE ]
What makes the images so special that people may want to somehow use them for their own profit? I mean, I just never came across anything like that before, and would like to know more about it if you don't mind.
[/ QUOTE ]
The company I did the internship for produces medical images and animations for different companies that hire us. So in the course of making those images and animations we end up building a library of various models of tools, organs, equipment, and textures for these objects. The client who hired us out owns the final animations or images rendered by the company I did work for, but not the assets used in their creation.
The thought process is that if suitable alternatives are released (such as high quality renderings without watermarks, labeling or copyright) through employee's posting them online (even with approval) then it might impact the client in some way.
For instance one of the projects was to prepare CG black and white illustrations for an upcoming book on the moving body. If color renderings of the same models all of a sudden started appearing on, for instance, wikipedia, prospective buyers of the book may be less inclined to purchase it if there is a similar free alternative.
Hence the need for watermarking/labeling and copyright info. Its also a sublte form of marketing, along the lines of "Company X produced this, perhaps I'll hire them to do work for me too". I'm guessing its more the marketing standpoint than the theft one.
Edit: Thanks Fog, I might use that idea for the texture flats.
|