There's an article over at Gamasutra about management within gaming companies and how issues like over-time, crunch, and people-management are dealt with. I'm not in the industry myself but I found it pretty informative. Point your browser here
and give it a read.
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First, keeping people's hours reasonable must be a company priority. I submit that it should be one of your company's essential values. Otherwise, and especially if it hasn't been a key value to date, when confronted with a difficult situation, it'll be too easy to backslide into old habits.
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